Sarah Evans-Toyne, Executive Director, Sarah has fifteen years’ media knowledge, experience from having worked as a journalist, a government speechwriter and most recently through her work as a senior PR consultant. She provides cross-discipline strategic corporate advice to clients across financial services, professional services and the education sector. She was a journalist at BBC News and The Sunday Times, while time spent in government overseas as a ministerial speechwriter has given her first-hand experience of frontline politics. Sarah worked in the BBC Business and Economics Unit for four years, working the BBC News website and on TV and radio programming. She set up BBC information websites on pensions, tax and investments and won a number of awards for that work. Sarah is chairman of the PR industry’s Digital Forum.
Sarah studied postgraduate journalism at City University as part of the Sunday Times graduate scheme. She has a BA (Hons) in social anthropology and Indonesia studies from the School of Oriental and African Studies, University of London.
Favourite expression: “Just do it.”
Mastermind Topic: World War II espionage history, particularly SOE.
Guilty secret: Lovejoy is one of them, I won’t reveal my worst one!
You wouldn’t know it but I am surprisingly good at: Swimming.
Roddi Vaughan Thomas