Online PR & Social Media
Online PR is heralding a creative communications revolution for publicity and reputation management.
Digital public relations and communications offer organisations a low-cost and unprecedented opportunity to influence clients, new markets and reach audiences directly on a local, national and global scale.
Online promotion requires a fresh PR and marketing approach; one primarily governed by community and conversation. The types of services we offer range from search marketing (SEO) to boost search engine rankings, online community building and training and multimedia production, such as video and podcasts.
With access to, and information from, 24-hour online sources, we understand your businesses may find communicating across social media sites, such as Twitter, Facebook and LinkedIn confusing, or even worrying. It is not surprising many companies are concerned about reputation risk and ceding control of their messages online.
With appropriate PR strategies, evaluation and monitoring support we can help you communicate your B2B and B2C objectives through non-technical and integrated communications, which can include:
• Search Engine Optimisation (SEO)
• Social Media and online community management
• Online copywriting
• Online reputation management
• Crisis management
• Cross-platform messaging
• Multimedia production
More Online PR & Social Media News
- Star manager culture: Fund Management V Football
There have been many football and fund management comparisons drawn over the years, but the most recent is one of the most poignant. Sir Alex Ferguson and Neil Woodford both started working for Manchester United and Invesco Perpetual, respectively, in the same year and resigned from their roles within six months of each other. Both […]
- Twitter the terrible
Over the past week, we have witnessed some of the uglier sides of the new social media reality. Caroline Criado-Perez, a feminist campaigner whose only offence was fighting to maintain the current gender balance on our bank notes (Elizabeth Fry gives way to Churchill on our £5 notes in 2016, and Jane Austen will replace […]
- What’s it worth?
Last week a teenager sold an app to Yahoo! that he had designed while still at school in a deal worth tens of millions of pounds. Nick D’Aloisio created the tool, named Summly, at his home in Wimbledon, south-west London, at the age of just 15, and now two years on he is a multi […]
- Broadgate Mainland hosts fifth annual Digital Trends Seminar
Broadgate Mainland has hosted its fifth annual Digital Trends Seminar, entitled Sex, Trolls and Double Standards: Protecting your corporate reputation online. The seminar, which took the form of a panel discussion and Q&A, brought together experts in the fields of academia, law and journalism to examine changes in the world of social media, particularly recent […]
- The social media dilemma for the world of finance
What’s the point of social media for financial services companies? I was asked by a client recently. Easy peasy, I thought, and started trotting out well practised verses including phrases like “engagement” and “community”. Yes, but why should we do it? He asked. What’s the benefit to my business? I was momentarily stumped. Working in […]