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Anouchka Burton

Blurred lines: PR and journalism

A couple of weeks ago, the New York Times highlighted the “parallel universe” of “news language where the verb ‘stir’ is bound to be followed by  ‘debate’, where those debates are always ‘heated’ or ‘bitter’. In this world anything newsworthy is automatically ‘controversial’ and a ‘hike’ involves taxes, not a trail up a mountain”. Bloomberg […]

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Aaran Fano

Securing the best outcome

Can PRs control editorial content? This was a question put to me recently by a client, a fund manager who wanted to be a spokesperson yet had no experience dealing with the press. The question presented the perfect opportunity to manage his expectations and leave him feeling buoyed by the expertise at his reach. Moving […]

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Roddi

The election campaign bus is losing passengers

For the past few weeks the UK electorate, and me in particular, has been bored to tears by politicians getting cross with each other and the broadcasters about the makeup of panels of TV debates. It seems finally to have ended but it serves as a perfect example of inter parliamentary squabbling which results in […]

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Mark

What’s in a name?

The publishers of the Bob Dylan tribute magazine ISIS will have recoiled in horror when gun wielding jihadists started appearing on the world’s TV news programmes, vowing to decapitate western hostages unless huge ransoms were paid. The publisher of ISIS magazine is not the only company or organisation who would have been shocked at the […]

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What's in a name?

The publishers of the Bob Dylan tribute magazine ISIS will have recoiled in horror when gun wielding jihadists started appearing on the world’s TV news programmes, vowing to decapitate western hostages unless huge ransoms were paid. The publisher of ISIS magazine is not the only company or organisation who would have been shocked at the […]

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Roddi

Third Industrial Revolution is Digital

We are now well into the third industrial revolution and the establishment of the so called ‘information age’. Like the revolutions before ours, the third is characterised by a rapid (20-30 year) establishment of new technologies that have fossilised the old ways of industry, manufacturing and work. Technology is making huge changes to our lives […]

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Anouchka Burton

Evolutionary journalism

The other week I received an email that on the surface looked fairly innocuous. The Telegraph had made some changes to the job titles of its senior staff. The editor, has taken on the role of “Director of Content”, reporting to existing “Chief Content Officer”. Other deputy editors were now “Deputy Directors of Content”. They […]

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Mark

New Press Regulator Faces First Big Test

The recent Sunday Mirror ‘sting’ story which caught a Conservative Minister Brooke Newmark ‘sexting’ with his trousers down will be the first major test of the newly formed Independent Press Standards Organisation (IPSO). Mark Pritchard, one of several Conservative MPs who was also contacted by the same freelance reporter posing as a woman interested in […]

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Alistair_Scottsquare150

You had me at ‘Ello’

I expect you’ve seen all the recent attention the new social media site ‘Ello’ has been getting over the past few weeks on both mainstream and social media. For those catching up, Ello is a (currently) private social media service which has been positioned as a purely social spirited alternative to the ‘advertising platform’ that […]

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