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Roddi Vaughan-Thomas

The election campaign bus is losing passengers

For the past few weeks the UK electorate, and me in particular, has been bored to tears by politicians getting cross with each other and the broadcasters about the makeup of panels of TV debates. It seems finally to have ended but it serves as a perfect example of inter parliamentary squabbling which results in […]

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The evolution of media and PR – how we had to adapt to adopt digital and social media

When I first started working in property PR, there was a desperate scramble every morning for the national papers to check for coverage following yesterday’s press release and the same again on a Friday morning when Property Week and Estates Gazette hit the mailbag. Back then (which actually isn’t that long ago!) we generated all our […]

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Mark Knight

What’s in a name?

The publishers of the Bob Dylan tribute magazine ISIS will have recoiled in horror when gun wielding jihadists started appearing on the world’s TV news programmes, vowing to decapitate western hostages unless huge ransoms were paid. The publisher of ISIS magazine is not the only company or organisation who would have been shocked at the […]

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Third Industrial Revolution is Digital

We are now well into the third industrial revolution and the establishment of the so called ‘information age’. Like the revolutions before ours, the third is characterised by a rapid (20-30 year) establishment of new technologies that have fossilised the old ways of industry, manufacturing and work. Technology is making huge changes to our lives […]

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Evolutionary journalism

The other week I received an email that on the surface looked fairly innocuous. The Telegraph had made some changes to the job titles of its senior staff. The editor, has taken on the role of “Director of Content”, reporting to existing “Chief Content Officer”. Other deputy editors were now “Deputy Directors of Content”. They […]

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New Press Regulator Faces First Big Test

The recent Sunday Mirror ‘sting’ story which caught a Conservative Minister Brooke Newmark ‘sexting’ with his trousers down will be the first major test of the newly formed Independent Press Standards Organisation (IPSO). Mark Pritchard, one of several Conservative MPs who was also contacted by the same freelance reporter posing as a woman interested in […]

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You had me at ‘Ello’

I expect you’ve seen all the recent attention the new social media site ‘Ello’ has been getting over the past few weeks on both mainstream and social media. For those catching up, Ello is a (currently) private social media service which has been positioned as a purely social spirited alternative to the ‘advertising platform’ that […]

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Where is the trust?

A lot has been written about the advice gap; the five million or more lost souls struggling to find financial advice. The industry assumption is that this is due to dwindling numbers of advisers yet this masks a bigger issue – trust. Despite all the regulation and changes in the industry a recent YouGov survey […]

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Be calm and creative when dealing with customer complaints

The comment sections of online newspapers and social media always make interesting reading if you want to take the nation’s collective pulse or marvel at the outlandish opinions of people hiding behind their online identities. This new breed of citizen journalists are also not shy in criticising commercial companies through the comment sections of online […]

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Universities are mistaken if they think that MOOCs are an easy recruitment tool

The world’s top universities have embraced them with vigour and they are helping bring online learning to a truly global audience, the humble MOOC (massive open online courses) is coming of age. Being led by some of the top US Ivy League institutions, it’s clear they signal some profound changes for parts of the traditional […]

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