Broadgate Mainland was appointed to handle the launch of Financial Risk Management’s specialist credit fund of hedge funds. The London listed fund, FRM Credit Alpha was launched through exclusives in FTfm and Investment Adviser. We then rolled the story out to other target publications, accompanied by a selective interview programme. Following the launch the product was supported by a steady flow of placed articles and market commentary.

The listing surpassed its target. Strong demand for shares led to secondary share issue six months after initial listing. Broadgate Mainland now also provides PR to FRM at a corporate level and for its hedge fund seeding business, FRM Capital Advisors.