Broadgate Mainland was retained on a project basis to raise the profile of Alamy, the web’s largest stock photography site, in the national and consumer press.

The theme of making money from a hobby to combat the credit crunch was identified. Broadgate Mainland built a database of Alamy photographers who were willing to act as case studies, and placed these in the Sunday Times, Independent on Sunday and Sainsbury's magazine. Coverage was also achieved on websites including Moneymagpie and Motley Fool.