Broadgate Mainland, the London based PR company, has appointed Jamie Murray as account director for Broadgate Mainland Alternatives,a new division dedicated to PR and digital communication for hedge funds,private equity and property companies.
Jamie joins from Morgan Stanley Alternative Investment Partners where he was in charge of the distribution of funds of hedge funds outside of North America. Prior to Morgan Stanley he spent eleven years with HSBC Alternative Investments Limited – HSBC’s fund of hedge funds, private equity and real estate business – as Global Head of Business Development and Distribution.
Jamie will use his considerable experience in the field of alternative investments to build relationships and work with hedge funds, funds of hedge funds, private equity groups and real estate/ property investment firms. His focus will be on helping businesses build a higher profile with the media, particularly in honing the messages that they provide, and thereby enhancing communication with key groups such as journalists, investors, prospects and the investment industry as a whole.
Commenting on his appointment, Jamie Murray says: “In the dozen or so years that I have worked in the alternatives industry, I have seen it transform from a relative minnow to a very important segment of the overall financial sector. As it grows and its impact expands, the management of contacts with the media is becoming increasingly crucial.
The alternatives industry has often adopted a low profile with the media, which has tended to be somewhat detrimental to the way it is viewed. Recent coverage of short selling in some sections of the media, is a good example of why the alternatives industry must be much more proactive or potentially suffer adverse consequences.”
Roland Cross, Director at Broadgate Mainland, says: “In the current environment when hedge funds are being attacked and a key part of their business, i.e. shorting is being restricted, it is more important than ever that these businesses seek to communicate and educate an already wary audience. Jamie’s experience in the financial services industry and in particular hedge funds, greatly assists Broadgate Mainland in targeting this area of the market.”
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