Broadgate Mainland, the specialist financial services PR agency, has been appointed to manage the PR for the National Skills Academy for Financial Services, the UK’s leading financial services training provider.
The National Skills Academy for Financial Services (NSAFS) delivers financial services training and skills in conjunction with employers from the financial skills sector and courses are delivered through a strong and vibrant partnership network. Since its launch in May 2007, the network has been steadily evolving to meet demand from industry and individuals. This year the Skills Academy expects to deliver more than 5,000 courses to about 3,500 learners.
Roland Cross, Director, Broadgate Mainland, said: “The PR campaign will focus on building a national media profile and raising awareness among key stakeholders. We will also assist NSAFS develop marketing materials and build their digital presence. NSAFS is playing a central role in shaping the future of the UK financial services industry and ensuring the UK has a better educated financial services workforce.”
Sylvia Perrins, National Director, NSAFS, adds: “With more than 100 financial services employers supporting our work and 30 national centres of excellence planned by the end of 2009, the Academy is helping the industry grow and meet skills challenges. It is now the right time to strengthen how we communicate with our stakeholders and celebrate our achievements. Broadgate Mainland’s team offers financial services and public sector experience, combined with creativity and flair. We are looking forward to working with the team to implement the campaign.”
The account will be managed by Broadgate Mainland’s Roland Cross, Sarah Evans-Toyne, James Bishop and Tania Vie Riba.
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