As the global financial markets continue to suffer from economic turmoil, various members of the media have gone into print to remind companies, particularly the financial community, that those who show a willingness to communicate through the bad times will benefit when the business climate improves.
Of course PR companies have a vested interest in maintaining our fees but we also believe passionately that you can’t switch off the charm campaign when times get tough. Journalists still have a job to do and those people who carry on communicating will be rewarded with enhanced media relationships.
People who carry on communication will be rewarded with enhanced media relationships
PR campaigns are flexible and can be retargeted to suit a company’s new commercial needs and objectives. Your employees, shareholders and customers need you to be successful so the white flag is not an option.
In the next few months, the financial community should try to explain what has been going on and give their view on what might happen next.
Of course those who have seen recessions before, probably not as deep as this one, will always be working out what they can do to take advantage of the markets and the inactivity of their rivals.
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