On Wednesday 18 April 2012, Broadgate Mainland will host the inaugural ‘Neil Mainland Go-Karting Cup’ charity event at the Tower Bridge Team Sport indoor karting centre. The event is being held to commemorate Neil’s life and raise money for two excellent charities; Macmillan Cancer Support and The Bobby Moore Fund for Cancer Research. While many [...]
Show me the money
The executive pay debate has been rumbling on for some months now. Earlier this month, David Cameron announced that the government looked likely to introduce measures to cap executive pay – the idea being to prevent it becoming even more disproportionate to the broader economy. A recent report by Income Data showed that the total [...]
I ♥ PR
I ♥ PR In a recent training session we were asked to tell our colleagues what we wanted to be when we grew up. Unsurprisingly nobody said they dreamt of being a PR consultant at a young age, although there was a budding journalist in our group, as well as two wannabe air hostesses, including [...]
What’s good about the New Year blues
To try and help the New Year ‘back to school blues’ fade I often start thinking of what makes me feel good about my job. Immediate hits are the feel good factor of front page news or seeing a good story appear that you have created, nurtured and then have the impact that you confidently [...]
‘Ambush Marketing’ Outlawed at London Olympics
If you are not an official sponsor and are thinking of piggy backing next year’s London Olympic Games with a timely promotion, you need to read the rules very carefully to avoid the risk of a heavy fine or even jail. The most comprehensive and exacting regulations on advertising and marketing ever introduced for an [...]
Digital manipulation – isn’t everyone doing it anyway?
Recent reports about the manipulation of Wikipedia entries by a well-renowned public relations entity caused shock and outrage from media commentators and industry peers alike. Initially I felt quite shocked too, although when I stopped to think about it, I realised that I wasn’t that surprised after all. Especially if the PR company concerned was [...]
No more darkened fingers just smudges on the iPad!
Catching the early morning train was always an opportunity to unfold the Telegraph, elbow the passenger sitting next to you and read the sports, business and news sections, usually in that order. But overcrowding and a recent 20% increase in the cover price of the Telegraph, has forced a change in my morning ritual and [...]
Sometimes being annoying is not so bad after all
Now, it is true that I ride a bike a lot anyway, and so do the members of my team that came with me so cynics might conclude that riding for a charity is a good way to have a free three day bike ride through France in early summer. Which, is quite a good [...]
Is it important to be a winner in the court of public opinion?
As Qantas planes dramatically took back to the skies last week, I was left quite perplexed by the company’s action in grounding all its flights both within Australia and around the world. By inconveniencing passengers in such a major way, Qantas has lost a good deal of support from the public. Angry passengers – or non-passengers [...]
Keep your comments colourful
Traditional English words are dying out due to the increasing popularity of text speak according to a survey published last week to mark the launch of Planet Word, a book and BBC TV programme, which tells the story of language from the earliest grunts to the world of Twitter and instant messaging. The survey of [...]
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