Articles By Zoe Butt RSS feed for this section
Pinterested?

Pinterested?

Having literally just got to grips with Twitter, and the concept of ‘tweeting’, I turned a blind eye when friends and colleagues started ‘pinning’ various items to my Facebook page and Twitter feed. But I seem to have ignored it at my peril, as Pinterest has become a real talking point. If you haven’t got [...]

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Show me the money

Show me the money

The executive pay debate has been rumbling on for some months now. Earlier this month, David Cameron announced that the government looked likely to introduce measures to cap executive pay – the idea being to prevent it becoming even more disproportionate to the broader economy. A recent report by Income Data showed that the total [...]

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Auf wiedersehen pet!

Auf wiedersehen pet!

Tickets? Check. Itinerary? Check. Journalists? Check. Last  week Broadgate Mainland took some journalists on a two day trip to Frankfurt to meet a client who is based there. While Frankfurt may not seem like the most glamorous of locations, the point of these kinds of trips is not really glitz and glamour; it is however [...]

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Why is it so difficult to buy (and sell) a house?

While the rest of the country has been consumed with rioting and falling markets, I have been consumed with trying to sell my house. I did not, however, realise that according to data from the UK’s largest conveyancer, almost one in three house sales collapsed in the first half of 2011 due to buyers and [...]

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Zoe Butt talks about product placement and PR…

From today, we as the viewing public of the UK will see something new on our screens. No, I’m not talking about a new programme or presenter; I’m talking about the new product placement logo. That’s right, product placement, as you may have already have heard, is to be allowed on UK commercial television programmes [...]

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Zoe Butt

Zoe Butt tells us about the next media must have…

Flicking through the Evening Standard earlier this week, I came across an article which pronounced that the social media manager is the next ‘must have’ for any company or brand. What or who prompted this? Sarah Palin. She has successfully used social media to rally her supporters but then she got embroiled in the aftermath [...]

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Zoe Butt

Do Prince William and Kate Middleton have the economic–factor?

This week has seen the announcement of Prince William’s engagement to Kate Middleton and it seemed rude to be blogging about anything else. But while some betting companies are already taking bets on how long the union will last and some pensions commentators are discussing what rights to William’s armed forces pension Kate would be [...]

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Zoe Butt

Let’s all have a party

Unfortunately the autumn politicial party conference season is almost over for another year. I say unfortunately because this season has been considered the most captivating in years. We have seen Labour elect a new leader in Ed Milliband, after a very lengthy and high profile battle with his brother David. It has also been the [...]

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