Articles By Mark Knight RSS feed for this section

Tough time for universities

The funding of Britain’s higher education establishments, once a topic which was confined to specialist supplements of national newspapers and erudite trade magazines, is now firmly placed in the news sections from the tabloids to broadsheets. The coalition government’s decision to remove the cap on university fees has been the main catalyst for most of [...]

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Media Offers Information Lifeline in Japan Earthquake Disaster

The earthquake and resulting tsunami which hit north east Japan last Friday, described by Prime Minister Naoto Kan as, “the worst disaster Japan has faced since the Second World War,” proved how the media offers an information lifeline to the world at a time of crisis. As the waves smashed into the Japanese coastline following [...]

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Mark Knight

World Cup Debacle Has Lessons for Business

The announcement in Zurich last week that the opportunity to host the football World Cup for 2018 and 2022 had been awarded to Russia and Qatar respectively, has led to widespread cries of ‘foul’ across the British media, fuelled by invective from aggrieved England bid team members. The national papers were full of anti FIFA, [...]

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Mark Knight

Professional Investment Advisers Struggle to Find Clarity

The financial markets remain challenging for even the most clairvoyant investors. Turbulent, uncertain, and volatile are the frequently used adjectives to describe the outlook. The advice offered to high net worth investors by the army of UK-based wealth managers, private banks and family office advisers is much sought after to steer a course through these [...]

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Mark Knight

It’s the Silly Season

Looking at the newspapers last week it was easy to spot that the ‘silly season’ is definitely upon us. The ‘silly season’ period is the six to eight weeks in late July, August and early September when the news media are overtaken by the frivolous and inconsequential. It’s defined by Brewer’s Dictionary of Phrase and [...]

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Mark Knight

The case for SEO

A prospective client said to me the other day that he didn’t need to optimise his company’s website for search engines (SEO) as he put his web address on all their regular communications tools like business cards, compliment slips and emails. Then I asked him how would he find a plumber if he had a [...]

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Mark Knight

Risk avoidance rules

The recent PR evaluation survey conducted by Broadgate Mainland and the Financial Services Forum confirmed many views and opinions which we probably had already. On the one hand, in house PR and marketing people like using AVEs to justify effective use of their budgets to senior management, but on the other they felt it was [...]

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Mark Knight

Power to the People

If you are old enough to remember the BBC’s long running revolutionary sitcom, ‘Citizen Smith’ you would have been tempted to clench your fist in a Wolfie-like salute and nostalgically cry, “Power to the people”, when hearing the news last week. Citizen journalism’s power could increase further following Google’s announcement that it has evolved the [...]

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Mark Knight

Carry on communicating

As the global financial markets continue to suffer from economic turmoil, various members of the media have gone into print to remind companies, particularly the financial community, that those who show a willingness to communicate through the bad times will benefit when the business climate improves. Of course PR companies have a vested interest in [...]

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Mark Knight

The British pensions system is facing a bleak future

In recent weeks IBM, Morrisons, Barclays and BP have joined the growing number of companies to abandon final-salary plans saying they are too expensive to maintain. Public sector pension provision is estimated at a staggering £1.2 trillion, equivalent to £20,000 for every UK inhabitant or 85 per cent of GDP. Generations of future taxpayers will [...]

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