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The Law of Unintended Consequences

Governments and financial regulators always claim that the regulations they introduce are done so for the most well-meaning of reasons. But far too often, whether through lack of proper consultation or hasty preparation, regulations can have unforeseen consequences. When the Financial Services Authority’s (FSA) Retail Distribution Review (RDR) came into force at the beginning of […]

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Mark - Blog

Tough Times Ahead for National Newspapers

Tough Times Ahead for National Newspapers The January UK sales statistics for printed national newspapers make grim reading for publishers. The only newspaper reporting a year on year increase was the ‘I’(+39.2%) while six papers including the FT (-15.3%), Independent (-44.8%) and The Guardian (-12%) recorded a double digit decline in sales. Over the last […]

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Business and Sport in Union

Business and Sport in Union

In the next few weeks the world’s best rugby union nations from the northern and southern hemispheres will entertain sports fans in Great Britain, Ireland and France with a blend of bone crunching aggression, breathtaking agility and silky ball handling skills. Many companies will use these matches to entertain their most important clients offering a […]

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US Presidential Race and the Social Media Battle

US Presidential Race and the Social Media Battle

Use of social media in the 2012 US presidential election is expected to reach new levels of sophistication as the political parties increasingly use digital techniques to help raise election cash as well as influence the outcome of the vote. The previous contest for the White House in 2008 went down in history as the […]

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Fifty Shades of Soundbite

The Rolling Stones last week celebrated the 50th anniversary of their first live performance by appearing at Somerset House in London to launch an exhibition displaying some of the group’s most iconic photos. While the legendary Mick Jagger and Keith Richards have shared the writing duties for some of rock’s most legendary numbers, “Sympathy for […]

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Boat race bather achieves elite status

Boat race bather achieves elite status

Trenton Oldfield’s dramatic protest in the River Thames last Saturday, which brought a temporary halt to the 158th Oxford-Cambridge boat race, propelled the debate surrounding elitism firmly into the media spotlight. Australian-born Oldfield, who is a tiny bit elitist himself, having been privately educated at one of the most exclusive schools in Sydney before graduating […]

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Corporate Citizenship Hits the Front Page

Corporate Citizenship Hits the Front Page

Barclays plc completed a UK corporate first last Friday when the first page of its annual financial results was headlined ’citizenship’ and did not mention profits or dividends. The report highlighted how Barclays contributes to growth in the real economy, what it does for charity, and how it treats customers. Barclays citizenship highlights included a […]

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‘Ambush Marketing’ Outlawed at London Olympics

If you are not an official sponsor and are thinking of piggy backing next year’s London Olympic Games with a timely promotion, you need to read the rules very carefully to avoid the risk of a heavy fine or even jail. The most comprehensive and exacting regulations on advertising and marketing ever introduced for an […]

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Keep your comments colourful

Keep your comments colourful

Traditional English words are dying out due to the increasing popularity of text speak according to a survey published last week to mark the launch of Planet Word, a book and BBC TV programme, which tells the story of language from the earliest grunts to the world of Twitter and instant messaging.  The survey of […]

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Many are called but few are chosen

Many are called but few are chosen

People often ask me if a successful company spokesperson is born to the role or created through media training and hard earned experience. What are the skills, temperament and personal qualities that allow them to succeed? Malcolm Tucker, the no-nonsense government spin doctor in the TV series ‘The Thick of It’, provided  a typically colourful […]

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